Gaining Insight Through Design Research

  • User Research

Samsung teamed up with ADG to support design research on cutting edge technology.

Innovation through Research

The Samsung Design Innovation Center’s (SDIC) goal is to create innovation at Samsung Electronics “at just the right time with the right people.” The SDIC looks across the product development stage from end-to-end including strategy, user experience, design, prototyping, and engineering to create new products — or even a new product line.

With these goals and this scope in mind, the Samsung Design Innovation Center team reached out to ADG for a confidential user research project.

Two members of the Samsung SDIC team participate in a user research exercise.

Gaining Deeper Understanding

As a key unit within the larger, global Samsung Design, SDIC focuses on “big changes with real impact”. ADG’s mission was aligned with Samsung, and was the perfect partner to explore user behaviors and attitudes together through developing a deep understanding of people and their lifestyles. This research was conducted in order to deliver a meaningful experience enabled by innovative cutting-edge technologies.