Ethan Smith
Ethan Smith
Design Director

Ethan is an accomplished program, product, and design leader with deep wells of expertise in biomimicry and innovation strategy. He empowers cross-disciplinary teams to create ventures, brands, products and services grounded in real-world insights for fair and abundant futures. His career spans an array of industries and organization landscapes, from mission-driven startups like Nau and the Biomimicry Institute to fast-paced consultancies like XPLANE and global corporations like lululemon and Johnson & Johnson.

At Johnson & Johnson, Ethan led key projects at the intersection of pharmaceuticals, medical devices and internal business transformations. He managed high-profile research and facilitated critical negotiations with senior leaders in projects that led to several successful internal and publicly launched initiatives.

As a member of lululemon's advanced innovation leadership team, Ethan supported designers, biomechanical researchers and technologists, formed coalitions amongst cross-functional teams throughout the business and engaged with external vendors and academic labs to explore ambitious, long-horizon concepts that challenged conventions.

As a program leader at the Biomimicry Institute, Ethan supported teams developing digital platforms that pushed the boundaries of technology to deliver biologically-inspired insights that reached millions of innovators. He also co-developed an open-source consulting model that helped enterprise R&D teams incorporate biomimicry and systems thinking into their projects and workflows.

Ethan is proud to serve on the advisory board for the Biomimicry Institute and is an engaging speaker on topics such as systems thinking, biomimicry, and design for regenerative futures.