Simran Rao
Simran Rao
UX Designer

I'm a multidisciplinary designer and budding type designer from Mumbai, currently based in New York City, where I graduated from Parsons School of Design. My multicultural upbringing and experience serve as the biggest inspiration for my work. My personal practice allows me to translate that into digital experiences with a human-centered design approach.

Through my freelance opportunities and previous internships, I've worked as a product designer for Hearst and Fincent, and as a presentation and digital designer for young startups like Campus and Equanimity Equation. Aside from work, I'm exploring the process of creating a bi-lingual typeface for both Latin and Devanagari scripts. I’m fascinated by how culture informs typography and enjoy experimenting with the various components in creating harmonious letterforms.