Noteh Krauss
Noteh Krauss
Principal & Founder

For the last 5+ years, I've been building the next-generation design firm: ADG (Aesthetic Dimension Group). In a world that is more interconnected than ever before, from physical lived experiences to online experiences, our life takes place in spaces shaped by design. Whereas in the not too distant past, our surroundings were constrained by nature. Therefore I believe we have a responsibility to create more holistic and intentional design about the world we are creating.

Since founding ADG, I've partnered with Bayer, Samsung, McKinsey & Co, 500 Startups, and many more organizations to work on a myriad of projects to develop new ventures that have the opportunity to reshape contemporary life.

I've also focused on Design education to help create a new legacy of designers. As the leader of the Speculative Futures San Francisco meetup, I brought together design leaders from Mozilla, Airbnb, Ford, and others to discuss their future visions. I have a paper published in the academic journal, World Futures Review. I've also been fortunate to have been invited to lecture at California College of the Arts, YBCA, Primer US & EU as well as in Mexico, Russia, and Georgia (Republic).